Mr. Ortún is an Industrial engineer, specialised in Chemistry and in Industrial Organisation, with a Doctorate in Business Administration, Director in the European Commission since 1988, in charge of different industrial and services sectors. Since January 2000, he is responsible in particular for Tourism, as well as for Corporate Social Responsibility within DG Enterprise and Industry. Since January 2007, he is the Director responsible for the 'New Approach Industries' (Equipment Goods, Construction Products, Toys), the Standardisation Policy, Tourism and CSR.

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